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Azira Wins “Data Intelligence Platform of the Year” Award

Azira Wins “Data Intelligence Platform of the Year” Award

We’re thrilled to announce that Azira has been named the “Data Intelligence Platform of the Year” in the prestigious 5th annual Data Breakthrough Awards program.  The Data Breakthrough Awards are highly esteemed in the data technology industry recognizing innovators and leaders from around the world in various categories, including data analytics, management, and infrastructure. This […]

From Gen Z to Boomers: Unpacking Evolving Shopping Behaviors

From Gen Z to Boomers: Unpacking Evolving Shopping Behaviors

The rapid evolution of consumer behavior in the modern era has led to a profound transformation in the way individuals approach shopping, interact with brands, and engage with shopping centers.…

How Trade Area Analysis Using Consumer Behavior Data Can Reveal Untapped Business Opportunities

How Trade Area Analysis Using Consumer Behavior Data Can Reveal Untapped Business Opportunities

In the highly competitive and rapidly evolving landscape of consumer behavior, decision-making can be fraught with risk and uncertainty. Insights from consumer behavior data enabled by geolocation intelligence can be…

Data Security vs. Data Privacy – What’s the Difference?

Data Security vs. Data Privacy – What’s the Difference?

Data security and data privacy are terms that are often used interchangeably, but they represent very distinct aspects of data management. As a leading provider of data intelligence and insights…

61% of Back-to-School Shoppers Are Using Omnichannel Shopping Behaviors

61% of Back-to-School Shoppers Are Using Omnichannel Shopping Behaviors

Azira’s recent survey showed a majority of shoppers using more than one channel in their back to school shopping journey. It’s that time of year – temperatures start to cool,…