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Azira Wins “Data Intelligence Platform of the Year” Award

Azira Wins “Data Intelligence Platform of the Year” Award

We’re thrilled to announce that Azira has been named the “Data Intelligence Platform of the Year” in the prestigious 5th annual Data Breakthrough Awards program.  The Data Breakthrough Awards are highly esteemed in the data technology industry recognizing innovators and leaders from around the world in various categories, including data analytics, management, and infrastructure. This […]

7 Digital Marketing Trends to Watch in 2020

7 Digital Marketing Trends to Watch in 2020

For brands to win consumers in 2020, it’s all about providing personalized experiences – both online and off. For instance, although Millennials and GenZers dominate consumer markets across industries, real…

5 Ways to Utilize Location Intelligence for Smarter Business Decisions

5 Ways to Utilize Location Intelligence for Smarter Business Decisions

Businesses incorporate data from disparate sources to make the best, most well-informed decisions. Data streams like location data offer real-time information and predictive analytics to better understand customer behavior. Here are 5…

The Return of the Billboard: When Location Data Meets OOH

The Return of the Billboard: When Location Data Meets OOH

What people want depends on where they are. This simple truism makes sense, but it directly contradicts how brands have been marketing themselves for the past century or so. Both…

3 Ways to Improve Your Omni-Channel Retail Strategy with Location Data

3 Ways to Improve Your Omni-Channel Retail Strategy with Location Data

Standing out amongst the noise has always been a challenge in marketing. Today, it’s absolutely necessary for brand survival. There are so many consumer touchpoints, both on and offline, that…