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Azira Wins “Data Intelligence Platform of the Year” Award

Azira Wins “Data Intelligence Platform of the Year” Award

We’re thrilled to announce that Azira has been named the “Data Intelligence Platform of the Year” in the prestigious 5th annual Data Breakthrough Awards program.  The Data Breakthrough Awards are highly esteemed in the data technology industry recognizing innovators and leaders from around the world in various categories, including data analytics, management, and infrastructure. This […]

Why it’s critical to maintain a common thread in your campaign messaging

Why it’s critical to maintain a common thread in your campaign messaging

Common thread messaging in campaigns provides an additional lever to boost performance Azira’s many partnerships with advertisers have demonstrated the importance of maintaining a common thread throughout campaign messaging, as…

How Are Japan’s Food, Retail, and Tourism Industries Recovering Post-Pandemic?

How Are Japan’s Food, Retail, and Tourism Industries Recovering Post-Pandemic?

2021 was a tumultuous year for the world’s third-largest economy, with a looming crisis in rising Covid-19 cases as the country hosted the delayed Tokyo Olympics. Japan managed to contain…

Azira and B I Spatial Help Customers Make Data Actionable and Understand Consumer Behavior for Future Growth

Azira and B I Spatial Help Customers Make Data Actionable and Understand Consumer Behavior for Future Growth

Retail real estate and restaurant industries find success in using a blend of marketing and operational intelligence to scale with Azira and B I Spatial mobile analytics   PASADENA, CA—APRIL…

What is Audience Analysis and why is it essential for marketers?

What is Audience Analysis and why is it essential for marketers?

For marketers to succeed, it is critical that they understand their target audience. Understanding their target audiences’ demographic, psychographic, and brand affinities can help marketers and advertisers develop customized creatives,…