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Azira Wins “Data Intelligence Platform of the Year” Award

Azira Wins “Data Intelligence Platform of the Year” Award

We’re thrilled to announce that Azira has been named the “Data Intelligence Platform of the Year” in the prestigious 5th annual Data Breakthrough Awards program.  The Data Breakthrough Awards are highly esteemed in the data technology industry recognizing innovators and leaders from around the world in various categories, including data analytics, management, and infrastructure. This […]

Lookalike Audiences vs Audience Expansion

Lookalike Audiences vs Audience Expansion

One of the key “common” issues faced by advertisers and publishers at large in the ad-tech eco-system is the issue of “limited” reach. Given any audience segment – defined in…

Retailers: Why Drive-to-Store advertising should be an essential part of your communication budget

Retailers: Why Drive-to-Store advertising should be an essential part of your communication budget

Drive-to-Store advertising, a key tool for optimizing the effectiveness of your media strategy. All retailers want their marketing action plans to be as impactful as possible. Achieving that goal requires…

Drive destinations in Arizona share how they have grown visitation despite high gas prices

Drive destinations in Arizona share how they have grown visitation despite high gas prices

With record gas prices, tourism boards in traditionally driving destinations have been concerned about how visitation could be affected. The national average has hovered over $4 a gallon, and in…

What the pandemic looked like through the lens of Human Movement Data

What the pandemic looked like through the lens of Human Movement Data

The pandemic has changed how we work, travel, learn, eat, shop, and even where we live.  We’ve seen these changes manifest in ways big and small, from Covid case statistics…