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We’re thrilled to announce that Azira has been named the “Data Intelligence Platform of the Year” in the prestigious 5th annual Data Breakthrough Awards program. The Data Breakthrough Awards are highly esteemed in the data technology industry recognizing innovators and leaders from around the world in various categories, including data analytics, management, and infrastructure. This […]
Today, digital advertising includes numerous tools advertisers can use to promote their brand or their products. It provides advertisers with undeniable advantages that allow them to better reach their target…
In today’s digital world, it is crucial for marketers to understand the types of data they have at their disposal to improve and personalize customer experiences and communication. There are…
Mass marketing no longer works in a world where consumers have come to expect personalizations. If brands want to stand out from their competitors, they have to craft tailored experiences…
For any marketer looking to personalize messaging to customers, it’s crucial to implement audience segmentation and create customer profiles. But to effectively do both of these, companies first need to…
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