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Azira Wins “Data Intelligence Platform of the Year” Award

Azira Wins “Data Intelligence Platform of the Year” Award

We’re thrilled to announce that Azira has been named the “Data Intelligence Platform of the Year” in the prestigious 5th annual Data Breakthrough Awards program.  The Data Breakthrough Awards are highly esteemed in the data technology industry recognizing innovators and leaders from around the world in various categories, including data analytics, management, and infrastructure. This […]

What is Offline Attribution? Why is it important for marketers?

What is Offline Attribution? Why is it important for marketers?

It’s a problem marketers have faced since the start of digital advertising – how can you tell if digital or online activities are impacting offline sales? How do you know…

How leaf peeping (and movie tourism) drive autumnal visitors to New England destinations

How leaf peeping (and movie tourism) drive autumnal visitors to New England destinations

  It’s that time of year. Pumpkin spice is in the air, days are getting shorter, and leaves have started to change – at least in some parts of the…

What is Identity Resolution and Why is it important?

What is Identity Resolution and Why is it important?

Consumer behavior patterns are evolving rapidly and constantly due to the pandemic and unstable market conditions, making it challenging for brands across the globe to keep up. Added to this…

When do people choose a bigger airport vs. a closer airport? What consumer behavior data reveals for one major city

When do people choose a bigger airport vs. a closer airport? What consumer behavior data reveals for one major city

Air travel in the U.S. has some of its busiest days between Thanksgiving and Christmas travel. With a mess of crowds and flight cancellations over peak travel days this summer,…