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Azira Wins “Data Intelligence Platform of the Year” Award

Azira Wins “Data Intelligence Platform of the Year” Award

We’re thrilled to announce that Azira has been named the “Data Intelligence Platform of the Year” in the prestigious 5th annual Data Breakthrough Awards program.  The Data Breakthrough Awards are highly esteemed in the data technology industry recognizing innovators and leaders from around the world in various categories, including data analytics, management, and infrastructure. This […]

What shoppers want: 5 retail trends to watch

What shoppers want: 5 retail trends to watch

Change has been the name of the game for retailers. Consumers are responding to an uncertain economy, shifting cultural trends, advances in technology, and even logistical hurdles such as supply…

3 Things You Didn’t Know About CTV Audiences in the US vs the UK

3 Things You Didn’t Know About CTV Audiences in the US vs the UK

With people increasingly choosing to switch to Connected TV from linear TV, CTV will be the future of advertising. According to Statista, over 92% of households in the USA are…

Azira maximise la performance du prospectus digital pour Intermarché et son agence Zenith

Azira maximise la performance du prospectus digital pour Intermarché et son agence Zenith

Alors que les heures des prospectus papier semblent comptées, l’enjeu de la digitalisation des catalogues est de conserver la possibilité de communiquer sur des promotions clés vectrices de trafic, tout en assurant…

What is Offline Attribution? Why is it important for marketers?

What is Offline Attribution? Why is it important for marketers?

It’s a problem marketers have faced since the start of digital advertising – how can you tell if digital or online activities are impacting offline sales? How do you know…