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3 Ways to Improve Your Omni-Channel Retail Strategy with Location Data

Standing out amongst the noise has always been a challenge in marketing. Today, it’s absolutely necessary for brand survival. There are so many…
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Audience Extension vs Lookalikes in Advertising - Are they the same thing?

One of the key “common” issues faced by advertisers and publishers at large in the…
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Offline Attribution Demystified

Offline Attribution is the most recent holy grail that the marketing community across all…
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Online-to-Offline: An Integrated Approach to Retail

The combination of digitalization and e-commerce has exerted significant influence over…