Marketing & Advertising 11 mins read

Understanding Apple’s App Tracking Transparency Framework and its Impact on the Ad Ecosystem

Table of Contents: What is the ATT Framework update?What does the update change? What is IDFA and why is it important to Marketers and Advertisers?
Marketing & Advertising 6 mins read

Third-party cookie blocking: Threat or opportunity?

Since the rise of digitization, the biggest challenge for publishers has been…
Marketing & Advertising 5 mins read

How Store Visit Intelligence Can Empower Brands to Increase Foot Traffic

In June 2019, Decathlon opened Hong Kong’s largest sports store, with a multi-channel…