Near - Thought leadership articles on Real-World Data, Audience Curation, Marketing, Data Enrichment and more
Marketing & Advertising 14 mins read

The Importance of Location Analysis & Understanding Location-Based Advertising

Location-based marketing has become one of the most important advertising strategies in the marketing world. It’s based on location analytics…
Marketing & Advertising 4 mins read

Retailers: Why Drive-to-Store advertising should be an essential part of your communication budget

Drive-to-Store advertising, a key tool for optimizing the effectiveness of your media…
Consumer InsightsData Stories 6 mins read

Drive destinations in Arizona share how they have grown visitation despite high gas prices

With record gas prices, tourism boards in traditionally driving destinations have been…
COVIDData Stories 4 mins read

What the pandemic looked like through the lens of Human Movement Data

The pandemic has changed how we work, travel, learn, eat, shop, and even where we…