Near - Thought leadership articles on Real-World Data, Audience Curation, Marketing, Data Enrichment and more
Marketing & Advertising― 14 mins read

The Importance of Location Analysis & Understanding Location-Based Advertising

Location-based marketing has become one of the most important advertising strategies in the marketing world. It’s based on location analytics…
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Marketing & Advertising― 4 mins read

Retailers: Why Drive-to-Store advertising should be an essential part of your communication budget

Drive-to-Store advertising, a key tool for optimizing the effectiveness of your media…
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Consumer InsightsData Stories― 6 mins read

Drive destinations in Arizona share how they have grown visitation despite high gas prices

With record gas prices, tourism boards in traditionally driving destinations have been…
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The Near Team
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COVIDData Stories― 4 mins read

What the pandemic looked like through the lens of Human Movement Data

The pandemic has changed how we work, travel, learn, eat, shop, and even where we…
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The Near Team
The Near Team
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